What is the EU Accessibility Act 2025?

The EU Accessibility Act 2025 is a new EU directive that ensures that digital products and services are more accessible for people with disabilities. From June 28, 2025, companies in the EU will have to make their websites, apps, banking and e-commerce services, ATMs, ticket machines and other digital offerings accessible.

 

🎯 Goal:

• Equal access to digital content for all people

• Improve user-friendliness for older people & people with disabilities

• Harmonization of accessibility standards in the EU

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❓Who is affected?

• Companies that offer digital products or services in the EU (also from third countries such as Switzerland if they serve EU customers)

• Authorities and public institutions

• You sell services or products in the EU or actively offer them there (e.g. online store, booking system)

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🧑🏻‍⚖️ You are subject to the law if:

• Your website or digital services are intended for end consumers in the EU

• You exceed a certain size (currently small companies <10 employees and <EUR 2 million turnover are exempt)

• If your business only operates in Switzerland, the law does not apply to you directly. However, there may be indirect effects if you later want to expand into the EU or if Swiss laws are amended

 

What do you as a website operator have to consider if you are affected?

The requirements of the EU Accessibility Act 2025 are based on the Web Content Accessibility Guidelines (WCAG) 2.1, at least at level AA. The most important conditions for an accessible website are:

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1. Perceivability

   • Texts must be easy to read (sufficient contrast, scalable font sizes).

   • Images, videos & graphics require alternative descriptions (alt texts, subtitles).

   • Content must be distinguishable even without colors.
      

2. Usability

   • The website must be fully operable using the keyboard (e.g. tab navigation).

   • No elements should disappear too quickly (e.g. pop-ups with short timers).

   • Users must have enough time to read and use the content.
      

3. Comprehensibility

   • The website must be fully operable using the keyboard (e.g. tab navigation).

   • No elements should disappear too quickly (e.g. pop-ups with short timers).

   • Users must have enough time to read and use the content.
      

4. Robustness

   • Use clear, simple language.

   • Consistent navigation and clear structure.

   • Forms and input fields must have clear labels and instructions.
      

5. Specific requirements for online stores & digital services

   • Order processes must be understandable and navigable for everyone.

   • Payment methods must also be usable for people with disabilities.

   • Customer service channels must be accessible without barriers.

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‼️  Consequences of non-compliance

• Warnings, fines or sales bans for non-accessible digital offers

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✅  What to do next - our recommendation:

1. Check your website with our free initial check

2. Add an accessibility statement to your website. We offer you a ready-to-use template for this.

3. Book a detailed analysis including a consultation with one of our ASIMBA professionals.

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